A real estate flyer is an advertisement. It needs to have specific marketing language and aesthetics in order to be effective. Most standard flyers ignore the importance of design in marketing.

This design is for a single property, a high-end penthouse priced in the millions. With that in mind, I approached it with a sense of elegance and modernism. To appeal to the sophisticated buyer, I used textures of fine linen and leather, ornamental elements and slick modern shapes. Wealthy buyers have taste, which is why design matters so much in how the property is presented.

The idea with both flyers is to use typography and iconography to relay information that is commonly presented in small lists or paragraphs. There is key information that buyers want to know first about a property. Photos play an important role, as does realtor contact info as a "call to action".

Great flyer design is about giving a visual hierarchy to the information while telling a story about what life would be like living in the home.